Rebranding
Coconut Tanning Oil
Facing stiff competition in the saturated tanning oil market, Coconut Oil Tanning aimed to differentiate itself with a brand rehaul.
Duration
6 months
Role
Brand Strategist
Team
Marketing Department - 3 Branding Specialists, 4 Content Creators, 2 Product Photographers, 1 Project Coordinator
Key tools
Sketch, Adobe InDesign, SurveyMonkey for market research
Objective
Organic Authenticity
Trust Through Transparency
To reinforce its claim of organic authenticity, the brand highlighted its supply chain and farming partnerships.
In-depth stories about its sourcing process and farmer testimonials were prominently featured, bolstering the brand's image and building trust among consumers.
Eco-Conscious Campaigns
Sustainability as a Selling Point
The brand's commitment to the environment was not limited to its product ingredients. Through eco-conscious campaigns and partnerships with environmental organizations, Coconut Oil Tanning solidified its position as a responsible and forward-thinking brand.