Mockup design
ACT+ Candles
ACT+ embarked on a journey to re-imagine its candle product line, aiming for a contemporary design that aligned with the sensibilities of its target audience.
Duration
4 months
Role
Lead Brand Designer
Team
Design Department - 5 Graphic Designers, 2 Market Analysts, 1 Project Manager
Key tools
Adobe Creative Suite, Trello for project management, and Slack for team communication
Objective
How do we go on about this?
Redesign the candle product line to ensure better market positioning and consumer appeal.
Packaging Concepts
Going Beyond Aesthetics
The ACT+ design team delved deep into the heart of packaging, focusing not only on the aesthetics but also on functionality.
With sustainable materials and an intuitive opening mechanism, the new design ensured that the unboxing experience was as delightful as the product itself.
User Feedback & Iterations
Continuous Improvement through Engagement
A crucial part of the design process was soliciting feedback from the target demographic.
This engagement allowed the team to iterate on the designs, making real-time improvements that ensured the final mockup was well-received and resonated with the audience.