Rebranding
Coconut Tanning Oil
Facing stiff competition in the saturated tanning oil market, Coconut Oil Tanning aimed to differentiate itself with a brand rehaul.
Duration
6 months
Role
Brand Strategist
Team
Marketing Department - 3 Branding Specialists, 4 Content Creators, 2 Product Photographers, 1 Project Coordinator
Key tools
Sketch, Adobe InDesign, SurveyMonkey for market research
Objective
What is our goal from this rebrand?
Establish a strong brand identity emphasizing sustainability and organic ingredients.
Organic Authenticity
Trust Through Transparency
To reinforce its claim of organic authenticity, the brand highlighted its supply chain and farming partnerships.
In-depth stories about its sourcing process and farmer testimonials were prominently featured, bolstering the brand's image and building trust among consumers.
Eco-Conscious Campaigns
Sustainability as a Selling Point
The brand's commitment to the environment was not limited to its product ingredients. Through eco-conscious campaigns and partnerships with environmental organizations, Coconut Oil Tanning solidified its position as a responsible and forward-thinking brand.