Brand Identity
Nécessaire Body Lotion
Nécessaire, an emerging body lotion brand, sought to capture the luxury segment with a minimalist yet sophisticated brand identity.
Duration
5 months
Role
Brand Identity Consultant
Team
Design Team - 4 Visual Designers, 2 Copywriters, 3 Market Researchers, 1 Brand Manager
Key tools
Figma, Adobe After Effects for promotional content, Google Analytics for market insights
Objective
How do we win?
Develop a luxury brand identity to position Nécessaire as a premium body lotion brand.
Minimalist Approach
Less is More
Nécessaire's branding took a minimalist approach, under the philosophy that less truly is more. Every element, from the typography to the packaging, was designed to be understated yet impactful, emphasizing the product's quality and efficacy.
Ingredient Spotlight
The Power of Nature
Beyond just aesthetics, Nécessaire highlighted its use of natural ingredients. Engaging content around the sourcing, benefits, and potency of these ingredients reinforced the brand's commitment to quality and natural beauty.